Direct mail

A final advertising medium is direct mail, which uses mailings to consumers to communicate a client’s message. Direct mail includes newsletters, postcards, and special promotions, Direct mail is an effective way to build relationships with consumers. For many businesses. direct mail is the most effective form of advertising.

1. Television is an attractive advertising medium in that ____________ .

  A) it has large audiences                              B) it appeals to housewives

  C) it helps build up a company’s reputation               D) it is affordable to most advertisers

2. With the increase in the number of TV channels, _________ .

A)      the cost of TV advertising has decreased                B) the number of TV viewers has increased

C)      advertisers’ interest in other media has decreased         D) the number of TV ads people can see has increased

3. Compared with television, newspapers as an advertising medium _______ .

  A) earn a larger annual ad revenue